Before AfterI got this as a free gift with the latest edition of ELLE magazine and I love it! The brush kind of reminds me of Benefits BADgal Lash Mascara, I love a fat brush.
I love the packaging of Soap & Glory products, it's always so quirky and girly. The brush is lovely and I like the fact that when I pull it out I don't have to wipe the end before applying it to avoid clumping (which is seriously annoying) so top marks for that!
It doesn't have a scent to it which I like because I hate that chemical mascara smell some have (Lancôme Hypnôse Drama, I'm looking at you!). The application was easy and made my eyelashes really thick, and fast (see what I did there!? Haha) but seriously, it's great. I find it really difficult to find a mascara that will hold the curl in my lashes and it's honestly the bane of my life but this is still holding up after 9 hours wear which is really impressive for me! Even some of the really expensive mascaras can't hold my lashes for more than 5 minutes!
It retails at £10 which is about the average price for a mascara and performs better than high end brands I have tried at less than half the price. I can see this becoming my daily mascara it's that good!
Have you tried Soap & Glory mascara? What do you think?