I've seen these being advertised online quite a few times and they intrigued me. I noticed they were on offer in Boots so I picked up a box the other week. I now realise they do a Cranberry and Chocolate flavour and I wish I'd found that one instead as I would have preferred that over the Red Berries I bought but eh, food is food and they were still nice. One thing I particularly liked was thats they were way more gooey than your average cereal bar.
Basically, it's a cereal bar that is fortified with vitamins to help support your body whilst your boobs work their magic. Now, you don't HAVE to take vitamins whilst breastfeeding, your milk will be just as good regardless but getting the correct amount of vitamins daily will help your body stay as energised as it can be whilst changing endless nappies on 2 hours broken sleep.
I'm crap at taking vitamins in pill form, they're normally the size of a golf balls and I can't swallow them at all so the fact these cram them into food is pretty cool! Not only that but it encourages you to actually eat rather than just knock back a tablet and go off again into the endless whirlwind of nappies, poo and spit up.
One bar contains -
Iron which contributes to the normal function of the immune system which you're going to need with the amount of germs children appear to spread like wild fire. It is also said to reduce tiredness and fatigue which is something you're going to need all the help you can get with!
10µg vitamin D which is the amount recommended per day by Department of Health when breastfeeding. Vitamin D contributes to the maintenance of normal bones.
Vitamins B2 & B6
They come in individual packets which are very plain actually, they are just plain off white. I feel that there is a lot of room for improvement here and having a colour design on the packets themselves, as well as the outer box, would be far nicer in terms of aesthetics. Not only would this make the actual bars look more appealing it would also be better for advertisement as it would draw far more attention that way.
They work out quite a bit more expensive if you were to have one everyday rather than tablets but if you're like me and struggle with the submarine sized pills then these would be brilliant. They also do pregnancy ones which I wish I'd known about when I was expecting Lily.
They're £2.99 from Boots and Ocado.