March 26, 2018

What You Need To Know Before Branding Your Blog

Choosing a name for your blog is one of the first big steps any blogger takes. I started out by branding my blog as G I A M A Y back when I first chose my blogspot URL in 2012 (yeh, I know) but let’s not talk about that one, haha. Even still though, I went with a variation of my name which has now evolved into Gee Gardner which is still essentially still my name. You become your brand, or at least online anyway, so choose wisely! Once people know you by your band it’s hard to change.

Choosing a name…

Firstly you need to think about what sort of thing you’re wanting to blog about. Also think about any time limits on your chosen niche, for example, calling yourself Pregnant Mama 101 isn’t going to work for you long term unless you plan on being pregnant forever. Likewise if you call your self MakeUpGuru and don’t want to write about make up. Whilst there are no rules when choosing your name, choosing one that is unique that will suit you as you grow and give you a lot of options is your best bet.

Try and keep any niche keywords out if you’re wanting to cover more areas and don’t want to “tie” yourself to one topic or if you’re really not sure what you want to write about. If you’re super sure on your topic however, then niche words can help drive more traffic to your blog.

For example: if your blog is about saving money then branding yourself as Money Saving Savvy would work well, or say you’re a gaming website and you choose Gamerccino, those would work indefinitely and both contain niche words making it easy for people to know at first glance what your blog is about. There would be no limit on how long your would realistically be able to write about saving money or gaming and it would definitely work long term.

You also want to make sure their are socials and domain names available under your chosen name. I have to have 3 e’s in Gee on a couple of my socials which is super annoying but there was no other blog with my name as far as I could see so it was good to go. Try not to litter your social tags with a bunch of random characters either because it makes it super difficult for people to type in and also difficult to remember. GeeeGardner is easier to remember than xXXGeE_GArDnErXXx. Okay I went slightly overboard there but you get what I mean. Try and be unique, but not like an MSN name on steroids. You get the picture.


Rebranding is a slippery slope if it’s done too many times *cough* me *cough*. Try and pick a name you love that will work for you long term. Rebranding once doesn’t hurt but to to make sure you do it as early on as possible. Once people know you by your current brand it’s hard to shake it. Not only that but if you’ve bought a domain name then it’ll send your DA into burning seas of fire so yeh, it’s best to do it early on. DA wise, after a few months you should see a sharp rise again but DA also considers things like your domain age so it will still take you a while to get back to where you were before.

Saying that, it’s not impossible to rebrand successfully later on. Just look at Kate La Vie (previously Gh0stparties), The Anna Edit (previously Vivianna Does Make Up), Kate Murnane (previously Dolly Bow Bow) and Gemma Louise (Just Little Things). All of these girls have absolutely bossed their re brands.

Why did I choose my name?

I chose my actual name because I blog about a lot of different topics but also because I’m just really shit at thinking of names. I started out as a beauty blogger but now I write about all sorts including beauty, lifestyle, parenting, mental health, pregnancy, food, and various other bits dotted about. I chose my actual name because that way I have no branding tying me to a niche and I can grow and change however and whenever I like without worrying about making a new domain and losing my hard earned DA. I really like how versatile my blog is that way and I am free to blog about whatever I fancy for as long as I want.

That doesn’t mean to say you can’t have a specific branding that’s “tied” to a niche through a keyword and not blog about other things, I know loads of people who do this and do it damn well, it just makes it a bunch easier for you to have a name that’s flexible and one you know you love and one that can grow with you in whatever direction you want to go.

Designing your logo…

There are a bunch of ways to create your own logo and you don’t need to have experience in graphic design although it does help, not gunna lie. Websites like Canva allow even complete beginners to make a professional looking logo. Even in Photoshop you don’t have to have *that* much knowledge to make a simple graphic although if you’re a complete novice then Canva is your best bet.

One huge thing to remember when making your logos, etc is to make sure you’re not using copyrighted images. I cannot stress this enough. Check the fine print of any stock images or photoshop brushes, fonts, vectors etc to check you’re okay to use them and use them appropriately and credit where necessary. Some images are fine for personal use but not for advertising and so on so make sure what your using and what you’re using it for is okay so you don’t end up infringing copyright laws. Basically, just make sure you read the terms and conditions.

Top design babes…

If you don’t fancy making your own logo then there are some great artists and graphic designers out there, myself included. Check out my arty business Tulip + Moss.

Do you have any tips for branding your blog?

18 responses to “What You Need To Know Before Branding Your Blog”

  1. This is such a good post, very informative. I love a good rebrand.

  2. Emma Lambert says:

    I wish I’d read this post when I first started blogging! I had no idea where to start and probably would have chosen a different name to begin with! x

  3. This is super helpful! I have only recently been able to grab my IG name for my blog, before it had to have an x at the end. I set an alarm every week to check if my twitter name stealer has deleted yet

  4. I already did one name change from FatbeautyX to Lucielovesit as i too started blogging about everything.
    These are great tips babe!

  5. Mandi says:

    Great tips – I have a few blogs and sometimes I wish I had chosen different names for them!

  6. Melve says:

    Thank you for the tips. I change my brand name three times before I post my first post. I search great sample of a logo and made it myself.

  7. Laura Dove says:

    Amazing tips! I sometimes think about rebranding but then think that I have worked so hard to establish my blog as it is!

  8. Amy says:

    Such a helpful post Gee. I always wonder if I did the right thing by using Mama in my blog domain, I’ve dropped it from YouTube but I don’t want to lose my DA if I change my blog! It would help if I wasn’t such an indecisive sod.

  9. Amelia says:

    Great tips, wish I had read this when I first started. I always think about rebranding and using my name but I don’t want to ruin my DA.

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