Since watching the Iceland Christmas advert this month, it has prompted a lot of research into ingredients, brand names and labels in general as Eloise has become increasingly more interested in the names behind the products and food we buy. Through our researching, she has discovered a lot about brand names and the bigger companies behind the labels we by every day as well as discovering that not only to parent companies have an array of brand names under their belt but also a lot of the brands we see all the time are named something completely different in other countries.
Take Walkers for example, worldwide they are called Lays and we even found some funky flavours of Lays in our local village shop. We talked about different countries having different tastes and that’s why certain flavours don’t exist over here and visa versa. However, Fromage Lays are pretty damn good.
I came across this infographic by Data Label which is brilliant for home ed! They are great for showing kids the same brands all around the world and the different names are great at prompting conversations on the reasoning behind brands having different names and logos in different countries. For older children, you could then expand the learning to marketing and how different designs and names sell better on X, Y or Z country or how languages affect things.
Normally, the name and logo difference is due to:
Language – This one is a bit of a no-brainer, we all know different languages lead to different words. KFC, for example, is PFK or Poulet Frit Kentucky in French-speaking Quebec region of Canada.
Existing brands and trademarks – Think you’ve thought of a unique name? Well, you can think again because someone, somewhere has thought of the exact same one as you too! Much like Burger King when they expanded to Australia. As a result, they are Hungry Jacks down under.
Translation issues – This one is pretty self-explanatory, a fancy name in English can end up translating to something not so fancy in another language. You don’t want to end up calling your cereal mouldy potato or something do you, haha!
Previous connotations – For example, across Europe, Diet Coke is known as Coca-Cola Lights as the word “light” is considered to be more diet than the word “diet.
- After discussing the infographic with your child have a look around the home for brand logos on packaging. Look at food, toys, television programmes, clothes labels, etc.
- Have your child pick one of their favourite logos and get them to point out the things they like about it. What makes it a good logo?
- Ask your child to design a new logo for one of their favourite brands. They can use whatever media they wish and if you have Photoshop maybe even get them designing on there!